Floor 13

Floor 13 (FLR13) is a creative studio built to expand what artists and brands believe they can be. Culture outpaces business. Partners need design at the speed of emotion.

We turn raw energy into form, meaning, and momentum — building worlds across creative studio work, content, and music. We build frameworks that evolve: brand systems that move with culture.

Our philosophy is simple: build what they’re afraid to. We build from emotion outward — turning feeling into form, and form into impact that lasts.

Founded with and inspired by Colson Baker (Machine Gun Kelly or mgk), Floor 13 connects sound, image, and story into living systems that move culture.

Floor 13 is based in Los Angeles, CA and works with artists, brands, and partners to create modern myths: campaigns, experiences, and sound that move people.